SEO Seemed to Work Earlier But It No Longer Does. Why Should I Hire You?

SEO vs. NEW SEO
Ever since Google came with its Panda and Penguin updates, websites with low quality and irrelevant content took a major blow. Traditional SEO practices like keyword stuffing and use of unnatural or toxic links proved to be of no profitable use anymore. This made many industry experts to say that SEO is no more; that it's dead! However, that's not true. SEO is still critical, and now a part of the overall digital marketing mix focusing more on conversion optimization and brand acceptance than just on keyword optimization and link building. Digital marketers call it the 'New Age SEO'. With t...
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This Keyword Has 1700 Searches a Month in My Area. Can You Get Me to #1?

Topping the Search Results
In the world of Google, keywords play the most crucial role in providing traction to the websites, despite the fact that they keep changing their characteristics according to the changing nature of the needs and wants of the users. The same is applicable to the other search engines like Yahoo, MSN, Bing, etc. There was a time when single keywords were capable of driving traffic towards websites. However, with increased number of users on the web and a variety of criteria to their search queries, aiming to rank in the top 10 results for a particular keyword is no longer considered to be a r...
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If I Get Results from Paid Search, Why do You Advice I Should Invest in Other Digital Marketing Channels?

Why Invetsing in Different Digital Marketing Channels Is Important
This is the first question you will come across when you will advice your client to invest in other digital marketing channels apart from paid search. Business owners often ask this question related to their advertisement spending habits. They need to know why they should spend on other digital media platforms like Facebook, Twitter, Google+, Pinterest etc., when their expense on paid searches is paying well by diverting traffic towards their websites. This concern of any business owner is natural. They need their advertisement expenses to be cost-effective. If you tell them to expand thei...
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“A Date with Digital Marketing”

The most awaited stuff is LIVE Now
DMIOA welcomes one and all to its one-of-its kind DATE. Let’s have an adventurous and exciting date with Digital Marketing. Everyone today needs it for their business but for most people, it’s still a mystifying term. Here on this date and the following sessions, we will find answers to all the unsolved puzzles related to SEO and Digital Marketing. To begin with, let’s accept the fact that every business is looking up to digital marketing to amp up their branding, marketing and promotions with an objective to take their business to greater heights. And as a business owner, cli...
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The Top Skills That Will Enhance Your Digital Marketing Career in 2017

Digital Marketing Skills for 2017
Digital marketing is an ever transforming segment. It’s a totally different ballgame altogether. Gone are the days when getting top ranks in search engines and driving visits to the website was so easy with black hat marketing practices and spam content marketing. Digital marketing today is unique blend of search, social, UX, and mobile. With frequent technology updates, change in user’s behavior towards the technology upgrade, or search engine’s quest for offering users the best experience, it’s very challenging for a digital marketer to keep them at par with industry changes. In th...
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How to Impact e-Commerce Sales With Social Media Buttons

Social Media Buttons
Most big brands are using the “Buy” buttons on their social media platforms. It is gaining rapid popularity among certain mid-sized enterprises as well. According to certain research reports, people are online for almost 2 hours per day on social media which means a lot of opportunities for online visibility and promotions for the brands on social media platforms. This is the reason the Buy button was launched with massive popularity and most of the social media channels announced their version of it. Today, social media is not limited to just networking, sharing and chatting, it has ...
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The 2016 social media image sizes cheat sheet

The 2016 social media image sizes cheat sheet
Facebook Image Sizes: Profile Image: The profile photo can be 180 pixels wide by 180 pixels high but it will appear on Facebook as 160 pixels wide by 160 pixels high. If your picture does not fit the size, you will have to crop the image. Photo at the thumbnail will appear in 32 pixels wide by 32 pixels high. Cover Photo: The cover photo appears as 828 pixels wide by 315 pixels high. If the dimension of the picture is smaller, it will be stretched. The minimum size for this section is 399 pixels wide by 150 pixels high. A few parts of your cover photo will be by your profile ph...
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Digital Marketing: What, Why and How to segment your target market

How to segment your target market
  What is a "Target Market"? A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your target market . Many marketers want everyone to be their customer or their business partner. This may not prove fruitful always. Instead, you may bankrupt yourself if you try to build your business this way. You should only target the people who already (or potentially) have the need for the products, services, or business opportunity you are offering as well as the means and opportunity to make purchase...
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Facebook Advertising Checklist: Tried and Tested Tricks

Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolutely nothing. Here is a tried and tested checklist for digital marketing professionals who want to reap best results from FB ads for their clients. Define Your GoalClearly define your goal before starting off with your campaign. For instance, if you are want to increase online sales, it’s best to focus on conversions rather that opting for page likes. On the other hand, if you majorly aim at buildi...
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