A new Boost Up for Digital Marketing – Global Entrepreneurship Summit (GES)2017

A statement by Ivanka Trump gave a new boost to digital marketing. For those who don’t know much about Ivanka Trump, it is easy for them to ignore her statement which emphasizes more on growing security and economic partnership between INDIA & United States. Most of us know Ivanka as a daughter and an adviser to US President Donald Trump. But in reality Ivanka Trump is bigger than what most of us know. How many people know that she is a real estate developer, reality star and founder of the Ivanka Trump Collection? She is a business leader and one of the heading representatives of GES. ...


Do you want to know how to run a successful and profitable business website? Well you need to know both running an interactive website and Google Analytics concurrently. It is normal to know about business and website but what is Google Analytics? Why it is required? In a fast moving digital world you need to strategies everything very wisely. And to survive and thrive in E-commerce business owners need to make better and faster decisions. Better decisions are outcome of better analysis. Google Analytics is an easy tool to use and a perfect website appraisal system and it’s free. It enable...

Digital Marketing Jobs and Career Prospects

career in Digital marketing
What is the scope of digital marketing? Are companies hiring? What are the job prospects in digital marketing? What types of job positions are there in Digital Marketing? What will be my job profile? What is the salary structure of a digital marketer? Do I have to be an engineer or MBA to become a good digital marketer? Lets discuss each of these questions in detail. The scope of digital marketing Globally, about 60% businesses use some form of digital marketing. According to my estimation, in India at least 18% of marketing budget of businesses is invested in online ...

How to Leverage Social Media Marketing for Small Businesses

How to leverage social media for small business
Small businesses have fewer margins for mistakes. One wrong step, and you are swept away from the competition. A general thinking is that small businesses, serving the needs of local customers, don’t actually require any social media exposure for promoting their products or services. This kind of perception is way too far from the truth, especially in the case of local businesses. The fact is that around 80% of consumers are searching for their product or service requirements on their different social media platforms such as Facebook, Twitter, G+, etc., and that 50% of these searches are ...

Understanding Buyer Personas: A Detailed Video Guide to Create One

Understanding buyer personas
Understanding your target users' or buyers' persona isn't just about knowing about their needs and wants, but also about accompanying them at a very psychological level in their journey of finding the right product or service that could be able to satisfy them by solving one or some of their problems related to anything, like cooking, eating, sleeping, working, traveling, or anything. This helps a business owner determine where to focus their time, guide product development, and allow for alignment across the organization. What Is a Buyer Persona? A buyer persona is nothing but a semi-fic...

10 Must Read Content Marketing Resources on Web

Content marketing resources on the web
Content marketing is one of the most practical, effective, and useful marketing strategies today. It involves creation, publication, and promotion of custom contents (on a regular basis) that are informative, unique, and useful for your brand building purposes. Unlike other marketing strategies that more or less focus directly on conversion, content marketing tries to build your brand's reputation and its recognition among users by clearing their doubts about your products and services. Employing this marketing strategy for today's online audience is crucial, as it feeds the never-ending ...

What is Retargeting And How It Helps In Increasing Conversion?

It must be tiring for you to see people leaving your website without taking any form of desired action such as buying your stuff, or simply signing up for your website. The fact of the matter is, you're losing about 98 out of every 100 people who visit your website. This calls for a targeted approach to bring those potential buyers back to your site and get them to take some form of desired action. That's where retargeting enters the scene. What is Retargeting? Retargeting, as described by AdRoll, converts window-shoppers into buyers. It helps in tracking those 98 out of every 100 potent...

6 Steps to ‘Find’ Online Influencers for Your Brand

Steps to 'Find' Online Influencers for Your Brand
Finding an influencer for your brand is like finding an angel that will take your brand in front of a large base of audience over whom he/she/they, or it has a powerful influence. And by the term 'finding', we don't just mean having identified the influencer, but also reaching to them, engaging with them, pitching them with our ideas and content, and lastly, retaining them like a 'trust figure' for your brand. This activity of finding, engaging, and pitching an influencer for a brand, also called influencer outreach, falls under the ambit of influencer marketing, which is a subset of digit...

I Hired This Agency and They Created My Website and Now I Don’t Have Control Over My Website

This is not a frequent incidence in the professional set up however, few incidents like these keep coming where the job is being handled by the not-so-professional people. Clients should understand and you, as a digital marketer, must be able to convey and take them in trust that your job isn't blackmailing or snatching their business, but facilitating its growth through your marketing knowledge, skills, and strategies. Our Response to the Question Clients should always include a 'work for hire' agreement in their contract with the digital marketing agency. This way they ensure that the m...