Digital Marketing: What, Why and How to segment your target market

How to segment your target market
  What is a "Target Market"? A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your target market . Many marketers want everyone to be their customer or their business partner. This may not prove fruitful always. Instead, you may bankrupt yourself if you try to build your business this way. You should only target the people who already (or potentially) have the need for the products, services, or business opportunity you are offering as well as the means and opportunity to make purchase...
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Facebook Advertising Checklist: Tried and Tested Tricks

Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolutely nothing. Here is a tried and tested checklist for digital marketing professionals who want to reap best results from FB ads for their clients. Define Your GoalClearly define your goal before starting off with your campaign. For instance, if you are want to increase online sales, it’s best to focus on conversions rather that opting for page likes. On the other hand, if you majorly aim at buildi...
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Digital Talent: The War Is On

Digital Talent: The War Is On
According to a survey, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these warning signs. Only 46% of organizations want to invest in digital skills and only 4% have aligned their digital strategy with training. This is very surprising, as you need skills and expertise to succeed in the digital marketing field. Organizations should reassess their p...
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8 Tips to Remove Silos and Integrate Your Digital Marketing

If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set in a particular field. You may find a separate social media team, SEO team, PR team and a customer retention team. The IT and the sales team are also separate from marketing. According to a study, 65% of marketers confessed to be operating in silos. Operating in silos gives your customer a bad experience, and creates confusion and doubt. It also wastes their time and money. These silos can affect yo...
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How User Behavior Is Changing on the Internet

There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. According to a survey by AddThis, more people prefer mobile phones over desktop computers to search things online. This change is due to the mobile revolution and Google’s move to make the websites responsive and mobile friendly. Take a look at the infographic that shows some surprising trends and statistics about the user behavior on the internet. Conclusion So, what are the key takeaways from these tr...
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15 Influential Digital Marketing Educators You Should Follow

Digital marketing is a very dynamic topic and rapidly evolving in different segments like social media, content marketing, and email marketing. Teaching marketers, students and businesses about digital marketing is an exciting as well as innovative task. There are many digital marketing coaches, mentors and teachers who are helping professionals learn more about this fast-moving topic. We have created a list of teachers, coaches, mentors, speakers, bloggers and digital marketing experts who help you remain up-to-date and stay ahead of the competition. With their practical and relevant e...
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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you a position amongst the most successful digital marketers across the globe. Success as defined, is a combination of hard-work, experimental multi-tasking, and great analytical skills frames in the digital marketing industry. So if you think that ...
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Digital Marketing: A Lucrative Career With the Best Work-Life Balance

In today’s demanding work culture, maintaining a healthy work-life balance is a tough challenge for all employees. With the ever-changing business trends, increasing competition and shrinking profits, employees face strong pressure in their daily work-life. They need to ensure that every minute spent on their work station is productive and profitable for their organization. As a result, many employees face a tough time in balancing their professional career, good health, and happy family life together. Steve Jobs once said, “Your work is going to fill a large part of your life, and the ...
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Is App Marketing The Future Of Digital Marketing?

  According to techopedia, Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The key objectives of digital marketing are to promote a brand, build preference and convert leads into customers. The list doesn’t end here, it also aims towards building, strengthening and retaining profitable customer relationships. App Marketing Trends in 2016 2016 will witness a better and more standardized deep linking infrastructure, translating into a truly intuitive user flow, with deep links conn...
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Digital marketing to create 1.5 lakh jobs by 2016: Experts

NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts. India is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said. "With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016," Manipal Global Education Services executive president V Sivaramakrishnan said. Going by es...
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