“A Date with Digital Marketing”

The most awaited stuff is LIVE Now
DMIOA welcomes one and all to its one-of-its kind DATE. Let’s have an adventurous and exciting date with Digital Marketing. Everyone today needs it for their business but for most people, it’s still a mystifying term. Here on this date and the following sessions, we will find answers to all the unsolved puzzles related to SEO and Digital Marketing. To begin with, let’s accept the fact that every business is looking up to digital marketing to amp up their branding, marketing and promotions with an objective to take their business to greater heights. And as a business owner, cli...
More

The Top Skills That Will Enhance Your Digital Marketing Career in 2017

Digital Marketing Skills for 2017
Digital marketing is an ever transforming segment. It’s a totally different ballgame altogether. Gone are the days when getting top ranks in search engines and driving visits to the website was so easy with black hat marketing practices and spam content marketing. Digital marketing today is unique blend of search, social, UX, and mobile. With frequent technology updates, change in user’s behavior towards the technology upgrade, or search engine’s quest for offering users the best experience, it’s very challenging for a digital marketer to keep them at par with industry changes. In th...
More

How to Impact e-Commerce Sales With Social Media Buttons

Social Media Buttons
Most big brands are using the “Buy” buttons on their social media platforms. It is gaining rapid popularity among certain mid-sized enterprises as well. According to certain research reports, people are online for almost 2 hours per day on social media which means a lot of opportunities for online visibility and promotions for the brands on social media platforms. This is the reason the Buy button was launched with massive popularity and most of the social media channels announced their version of it. Today, social media is not limited to just networking, sharing and chatting, it has ...
More

The 2016 social media image sizes cheat sheet

The 2016 social media image sizes cheat sheet
Facebook Image Sizes: Profile Image: The profile photo can be 180 pixels wide by 180 pixels high but it will appear on Facebook as 160 pixels wide by 160 pixels high. If your picture does not fit the size, you will have to crop the image. Photo at the thumbnail will appear in 32 pixels wide by 32 pixels high. Cover Photo: The cover photo appears as 828 pixels wide by 315 pixels high. If the dimension of the picture is smaller, it will be stretched. The minimum size for this section is 399 pixels wide by 150 pixels high. A few parts of your cover photo will be by your profile ph...
More

Digital Marketing: What, Why and How to segment your target market

How to segment your target market
  What is a "Target Market"? A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your target market . Many marketers want everyone to be their customer or their business partner. This may not prove fruitful always. Instead, you may bankrupt yourself if you try to build your business this way. You should only target the people who already (or potentially) have the need for the products, services, or business opportunity you are offering as well as the means and opportunity to make purchase...
More

Facebook Advertising Checklist: Tried and Tested Tricks

Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolutely nothing. Here is a tried and tested checklist for digital marketing professionals who want to reap best results from FB ads for their clients. Define Your GoalClearly define your goal before starting off with your campaign. For instance, if you are want to increase online sales, it’s best to focus on conversions rather that opting for page likes. On the other hand, if you majorly aim at buildi...
More

Digital Talent: The War Is On

Digital Talent: The War Is On
According to a survey, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these warning signs. Only 46% of organizations want to invest in digital skills and only 4% have aligned their digital strategy with training. This is very surprising, as you need skills and expertise to succeed in the digital marketing field. Organizations should reassess their p...
More

8 Tips to Remove Silos and Integrate Your Digital Marketing

If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set in a particular field. You may find a separate social media team, SEO team, PR team and a customer retention team. The IT and the sales team are also separate from marketing. According to a study, 65% of marketers confessed to be operating in silos. Operating in silos gives your customer a bad experience, and creates confusion and doubt. It also wastes their time and money. These silos can affect yo...
More

How User Behavior Is Changing on the Internet

There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. According to a survey by AddThis, more people prefer mobile phones over desktop computers to search things online. This change is due to the mobile revolution and Google’s move to make the websites responsive and mobile friendly. Take a look at the infographic that shows some surprising trends and statistics about the user behavior on the internet. Conclusion So, what are the key takeaways from these tr...
More

15 Influential Digital Marketing Educators You Should Follow

Digital marketing is a very dynamic topic and rapidly evolving in different segments like social media, content marketing, and email marketing. Teaching marketers, students and businesses about digital marketing is an exciting as well as innovative task. There are many digital marketing coaches, mentors and teachers who are helping professionals learn more about this fast-moving topic. We have created a list of teachers, coaches, mentors, speakers, bloggers and digital marketing experts who help you remain up-to-date and stay ahead of the competition. With their practical and relevant e...
More