Content marketing is one of the most practical, effective, and useful marketing strategies today. It involves creation, publication, and promotion of custom contents (on a regular basis) that are informative, unique, and useful for your brand building purposes. Unlike other marketing strategies that more or less focus directly on conversion, content marketing tries to build your brand’s reputation and its recognition among users by clearing their doubts about your products and services.
Employing this marketing strategy for today’s online audience is crucial, as it feeds the never-ending demand of the information hungry audience who also have a very short attention span for staying on one piece of content, no matter how useful and unique it is.
We are compiling here the top 10 content marketing resources available on the web that will help you learn more about the importance of content marketing and how you can get the most out of it. This will save you from unnecessary drifting across an ocean of information, aka, the web.
- Content Marketing Made Simple: A Step-by-Step Guide
Ace digital marketer Neil Patel covers content marketing right from its beginning in this blog. He gives a detailed picture of how content evolved itself with the upcoming of all sorts of marketing channels. He uses different offline and online examples of content marketing to give you an idea about how it shaped consumer’s idea about brands.
- The Eleven Essential Elements of Content Marketing Strategy
This post sums up the 11 core components or building blocks of content marketing. If you are developing your first content marketing strategy or reshaping the existing one, here’s a guideline that will help you get going.
- Selling the C-Level: 7 Content Marketing Myths Debunked
Selling your content marketing to the organizations and senior marketing managers sometimes becomes difficult because of their various doubts about this marketing strategy. Their doubts resolve around myths that need to be busted before you can sell your marketing to them. This post will help you debunk 7 most commonly prevailing myths.
- 7 Headline Writing Links That Will Revolutionize Your Content Marketing
A headline is the window to your content. If the window gives a clear glimpse of what’s inside, it will certainly draw users towards your content and so towards your brand. In this post, you will get 7 very useful links that will tell you all about writing credible and useful headlines.
- 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]
This copyblogger infographic teaches about how to repurpose an existing content in different media formats such as inforgraphics, pictures, or explanatory videos. So, when you can’t think of a new content idea, this post can help.
- How to Turn Your RSS Reader Into a Topic Generation Machine
If you are constantly in a need of new topics for creating fresh content, this post will guide you through how you can set one up through your RSS reader.
- 21 Tactics to Increase Blog Traffic
This Moz blog will tell you almost everything about how you can increase your blog traffic. From keyword research, to SEO, and social media sharing, etc., you will get to know about 21 proven tactics to make your blog go viral.
- Advanced Content Tracking with Google Analytics
This blog will help you learn the ways to track the performance of your content; How many clicks did it get? How far people are scrolling on your content? How longer they are staying on your page? And much more! By tracking the performance of your blogs, you can better define the next level of your content marketing strategy.
- 6 Steps to ‘Find’ Online Influencers for Your Brand
Even the best of your blog posts cannot guarantee you a million visit to your website. For gaining the real traction, you’ll need to find influencers who can take your brand in front of a huge base of relevant audience. In this blog post, you’ll learn about how you can do that.
- How to Measure the ROI of a Content Marketing Strategy
As CMOs are shifting their budget from traditional advertising to content marketing, they will definitely want to see a return on investment. This post will tell you about how to measure your content marketing success.
Coming Up with Content Ideas
Tips & Tricks
There is a plenty of other really useful content marketing resources on the web that can help you master this ever-present and ever-fruitful marketing strategy to build a greater reputation for your brand.