I Hired This Agency and They Created My Website and Now I Don’t Have Control Over My Website

This is not a frequent incidence in the professional set up however, few incidents like these keep coming where the job is being handled by the not-so-professional people. Clients should understand and you, as a digital marketer, must be able to convey and take them in trust that your job isn't blackmailing or snatching their business, but facilitating its growth through your marketing knowledge, skills, and strategies. Our Response to the Question Clients should always include a 'work for hire' agreement in their contract with the digital marketing agency. This way they ensure that the m...

“Why Should I Share My Business Plans With You?”

Sharing the Business Plan With Marekting Team
The marketing department plays a vital role in promoting the business and mission of an organization but for that, it needs to know the business plan exactly. Doing digital marketing for businesses is not a one-sided work, but a two-way solution. The client would need to share their ideas and vision with the marketing team to enable them to be more in sync with the goal and objectives of the business organization. While the digital marketing agency would need to design their marketing strategies to keep them in consonance with the business plan. Why Clients Show Disinterest in Sharing The...

“You Have Set up My PPC Campaign, It’s Working Fine. Why Should I Continue to Hire You?”

PPC (pay per click) is the fastest way to put your advertisement on the web and drive the traffic to your website. This makes it the most convenient technique for the marketers, advertisers, businessmen, and entrepreneurs to earn money within a short time span. However, it's not as easy as convenient it is. PPC is not just about setting up an Ad campaign and sitting back to watch it run on its own while it drives traffic to your website. Rather, paid advertising or PPC demands a deep technical knowledge of an expert to carry the task successfully, that's why it is imperative for a client to hi...

“Asking for Reviews and Testimonials Is So Tedious. No one Complains. Why Bother?”

Online Reputation
Businesses (especially the small ones) do not care about the reviews they receive online for their products and services till they are receiving them (mostly) in good favor. This is clear with the fact that only 36% small businesses are investing in review marketing. Their tendency to ignore the few negative reviews, thinking that they are potentially not so damaging, are later proven to be the first and the deepest scratch given to their online business reputation. Why Reviews and Testimonials Matter Business owners often fail to understand the role that reviews and testimonials play in...

“My Sales Have Plateaued. What Should I Do to Increase Online Sales?”

Get Your Online Sales Fly Higher
It happens with most of the e-commerce websites out there. Especially with businesses that are based locally. They start saturating with their sales run after reaching a satisfactory point. It happens because they stop, or simply say, fail in reaching to new customers. But thanks to the tremendous scope digital marketing offers, there's never a dead end! If you keep increasing your customer base all the way, you'll never need to face saturation with your sales in your e-commerce business. How to Get Your Online Sales Fly Higher? Simply having a great website with good looks and easier...

What Is the Use of Blogging, It’s Passé. Let’s Focus on Social Media Instead

blogging and social media
Blogging, social media, and search engine; that's the trinity in unity which gives your business marketing an edge over others. If your marketing strategy lacks in any of these, it will soon be remembered as a failed strategy. Remember that your blog is that magical content which drives the interest of the users. The search engine is a place where people go to find something related to their interest. And the social media is a place where you track the right audience with the same interest drive that resides in your content, the blog. So, that's the trinity in unity! They simply can't work alo...

Creating Content Is Expensive. Why Can’t You Compile Just Articles & Posts? It’s Faster and Cheaper

Quality Content
Are you confused about the title question? Well, don't be! This question was asked by a client to his team of digital marketing. The client meant to ask why he should invest (waste was the real idea in his mind) his money in creating or outsourcing original content when he has a cheaper and faster option to simply compile the relevant articles and posts available online, and use it for content marketing of their business. This was an oversight by the client on the importance of original and unique content in promoting a business online. Spending on Original & Unique Content Is Actually a P...

“We Have 24K Visitors to the Website and Just $7000 for Sales? Are You Sure Digital Marketing Is Workable?”

Good traffic low sale
Though the future is of digital marketing, however, it doesn't mean that the elements and inputs of traditional marketing have suffered a wear down. Actually, with digital marketing, only the platform has changed but the elements and ideas of marketing are more or less the same as it was with traditional marketing. Many digital marketers tend to forget the true essence of marketing that leads to lower conversions and sometimes, even the closure of websites they are handling. So, there's no question that digital marketing is not workable, it's workable in almost any case. All you need is to...

“What Is the Use of Building a List for Email Marketing? The Turnaround Time for My Product Is 4-6 Years.”

Email Marketing
You don't stop talking to a customer after selling your product to them. Rather, you keep a check on them to gain the attraction of those other prospective customers who are connected to the customer you just sold your product. That's a simple business etiquette, and that's the way to expand knowledge about your product or business among the masses. One way of doing so is building a list for email marketing which is very important in this age of digital marketing irrespective of the turnaround time of your product. What Is an Email List and Why Building It Is Necessary? An email list is ...