SEO Seemed to Work Earlier But It No Longer Does. Why Should I Hire You?

Ever since Google came with its Panda and Penguin updates, websites with low quality and irrelevant content took a major blow. Traditional SEO practices like keyword stuffing and use of unnatural or toxic links proved to be of no profitable use anymore. This made many industry experts to say that SEO is no more; that it's dead! However, that's not true. SEO is still critical, and now a part of the overall digital marketing mix focusing more on conversion optimization and brand acceptance than just on keyword optimization and link building. Digital marketers call it the 'New Age SEO'. With t...

This Keyword Has 1700 Searches a Month in My Area. Can You Get Me to #1?

Topping the Search Results
In the world of Google, keywords play the most crucial role in providing traction to the websites, despite the fact that they keep changing their characteristics according to the changing nature of the needs and wants of the users. The same is applicable to the other search engines like Yahoo, MSN, Bing, etc. There was a time when single keywords were capable of driving traffic towards websites. However, with increased number of users on the web and a variety of criteria to their search queries, aiming to rank in the top 10 results for a particular keyword is no longer considered to be a r...

If I Get Results from Paid Search, Why do You Advice I Should Invest in Other Digital Marketing Channels?

Why Invetsing in Different Digital Marketing Channels Is Important
This is the first question you will come across when you will advice your client to invest in other digital marketing channels apart from paid search. Business owners often ask this question related to their advertisement spending habits. They need to know why they should spend on other digital media platforms like Facebook, Twitter, Google+, Pinterest etc., when their expense on paid searches is paying well by diverting traffic towards their websites. This concern of any business owner is natural. They need their advertisement expenses to be cost-effective. If you tell them to expand thei...