What is Retargeting And How It Helps In Increasing Conversion?

It must be tiring for you to see people leaving your website without taking any form of desired action such as buying your stuff, or simply signing up for your website. The fact of the matter is, you're losing about 98 out of every 100 people who visit your website. This calls for a targeted approach to bring those potential buyers back to your site and get them to take some form of desired action. That's where retargeting enters the scene. What is Retargeting? Retargeting, as described by AdRoll, converts window-shoppers into buyers. It helps in tracking those 98 out of every 100 potent...
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Facebook Advertising Checklist: Tried and Tested Tricks

Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolutely nothing. Here is a tried and tested checklist for digital marketing professionals who want to reap best results from FB ads for their clients. Define Your GoalClearly define your goal before starting off with your campaign. For instance, if you are want to increase online sales, it’s best to focus on conversions rather that opting for page likes. On the other hand, if you majorly aim at buildi...
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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you a position amongst the most successful digital marketers across the globe. Success as defined, is a combination of hard-work, experimental multi-tasking, and great analytical skills frames in the digital marketing industry. So if you think that ...
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Digital marketing to create 1.5 lakh jobs by 2016: Experts

NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts. India is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said. "With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016," Manipal Global Education Services executive president V Sivaramakrishnan said. Going by es...
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