Understanding Buyer Personas: A Detailed Video Guide to Create One

Understanding buyer personas
Understanding your target users' or buyers' persona isn't just about knowing about their needs and wants, but also about accompanying them at a very psychological level in their journey of finding the right product or service that could be able to satisfy them by solving one or some of their problems related to anything, like cooking, eating, sleeping, working, traveling, or anything. This helps a business owner determine where to focus their time, guide product development, and allow for alignment across the organization. What Is a Buyer Persona? A buyer persona is nothing but a semi-fic...
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“A Date with Digital Marketing”

The most awaited stuff is LIVE Now
DMIOA welcomes one and all to its one-of-its kind DATE. Let’s have an adventurous and exciting date with Digital Marketing. Everyone today needs it for their business but for most people, it’s still a mystifying term. Here on this date and the following sessions, we will find answers to all the unsolved puzzles related to SEO and Digital Marketing. To begin with, let’s accept the fact that every business is looking up to digital marketing to amp up their branding, marketing and promotions with an objective to take their business to greater heights. And as a business owner, cli...
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Digital Marketing: What, Why and How to segment your target market

How to segment your target market
  What is a "Target Market"? A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your target market . Many marketers want everyone to be their customer or their business partner. This may not prove fruitful always. Instead, you may bankrupt yourself if you try to build your business this way. You should only target the people who already (or potentially) have the need for the products, services, or business opportunity you are offering as well as the means and opportunity to make purchase...
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Digital Talent: The War Is On

Digital Talent: The War Is On
According to a survey, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these warning signs. Only 46% of organizations want to invest in digital skills and only 4% have aligned their digital strategy with training. This is very surprising, as you need skills and expertise to succeed in the digital marketing field. Organizations should reassess their p...
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8 Tips to Remove Silos and Integrate Your Digital Marketing

If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set in a particular field. You may find a separate social media team, SEO team, PR team and a customer retention team. The IT and the sales team are also separate from marketing. According to a study, 65% of marketers confessed to be operating in silos. Operating in silos gives your customer a bad experience, and creates confusion and doubt. It also wastes their time and money. These silos can affect yo...
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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you a position amongst the most successful digital marketers across the globe. Success as defined, is a combination of hard-work, experimental multi-tasking, and great analytical skills frames in the digital marketing industry. So if you think that ...
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Is App Marketing The Future Of Digital Marketing?

  According to techopedia, Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The key objectives of digital marketing are to promote a brand, build preference and convert leads into customers. The list doesn’t end here, it also aims towards building, strengthening and retaining profitable customer relationships. App Marketing Trends in 2016 2016 will witness a better and more standardized deep linking infrastructure, translating into a truly intuitive user flow, with deep links conn...
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