A Beginner’s Guide To Informed Decision Making on Social Media Platform Selection for Businesses

Social media is not just another marketing channel. It constitutes a fundamental shift in the marketing ecology. There are different platforms and the behavior on each platform is significantly different in social media. To add to that, the platforms by themselves are evolving and consumers are in a constant change and they adapt their behavior according to every new change in technology. The science of identifying probable online customer networks, locating influences on those networks or platforms, and engaging them to talk about your brand and its solutions is social media. Most of us kn...
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How to Leverage Social Media Marketing for Small Businesses

How to leverage social media for small business
Small businesses have fewer margins for mistakes. One wrong step, and you are swept away from the competition. A general thinking is that small businesses, serving the needs of local customers, don’t actually require any social media exposure for promoting their products or services. This kind of perception is way too far from the truth, especially in the case of local businesses. The fact is that around 80% of consumers are searching for their product or service requirements on their different social media platforms such as Facebook, Twitter, G+, etc., and that 50% of these searches are ...
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How to Impact e-Commerce Sales With Social Media Buttons

Social Media Buttons
Most big brands are using the “Buy” buttons on their social media platforms. It is gaining rapid popularity among certain mid-sized enterprises as well. According to certain research reports, people are online for almost 2 hours per day on social media which means a lot of opportunities for online visibility and promotions for the brands on social media platforms. This is the reason the Buy button was launched with massive popularity and most of the social media channels announced their version of it. Today, social media is not limited to just networking, sharing and chatting, it has ...
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The 2016 social media image sizes cheat sheet

The 2016 social media image sizes cheat sheet
Facebook Image Sizes: Profile Image: The profile photo can be 180 pixels wide by 180 pixels high but it will appear on Facebook as 160 pixels wide by 160 pixels high. If your picture does not fit the size, you will have to crop the image. Photo at the thumbnail will appear in 32 pixels wide by 32 pixels high. Cover Photo: The cover photo appears as 828 pixels wide by 315 pixels high. If the dimension of the picture is smaller, it will be stretched. The minimum size for this section is 399 pixels wide by 150 pixels high. A few parts of your cover photo will be by your profile ph...
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