Digital Marketing: A Lucrative Career With the Best Work-Life Balance

In today’s demanding work culture, maintaining a healthy work-life balance is a tough challenge for all employees. With the ever-changing business trends, increasing competition and shrinking profits, employees face strong pressure in their daily work-life. They need to ensure that every minute spent on their work station is productive and profitable for their organization. As a result, many employees face a tough time in balancing their professional career, good health, and happy family life together.

Steve Jobs once said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” But do people actually love their job? Let’s have a close look at some of the stats.

A survey report by Glassdoor stated that the work-life balance has decreased over the span of six years, between 2009 and 2015. During the survey, employees reported an average work-life balance satisfaction rating of 3.5 in 2009, 3.4 in 2012, and 3.2 in 2015. These ratings are based on a 5-point scale, where 0 is for very dissatisfied and 5 is for very satisfied.

33% Employees face difficulty

A global survey of more than 9,700 full-time employees aged 18-67, working in 8 countries, US, UK, India, Japan, China, Germany, Mexico, and Brazil, found that around one-third, i.e., 33% of full-time employees face difficulty in balancing their work and personal life together.

These stats clearly prove that the work-life satisfaction level amongst employees is decreasing rapidly with time. The increasing work hours are not only affecting their physical and mental health, but their social and personal life is also being affected significantly.

Impact of Unhealthy Work-life Balance

The increase in the number of working hours is having a major impact on the day-to-day life of a huge number of people, which not only affects the physical health, but mental health as well. On an average, it is estimated that three out of ten employees can have a mental health problem in a year.

People working more than 10-12 hours, without frequent breaks are vulnerable to various types of health diseases, including poor eyesight, memory loss, hearing loss, spinal disorders, and heart diseases. Other than these, the person also becomes inactive in his/her social life. Spending quality time with family and friends becomes a dream, and holiday trips come once in years.All these circumstances together lead to an un-healthy work-life balance.

Signs of Unhealthy Work-life Balance

These are some of the most common signs of an unhealthy work-life balance

  • Irregularity and punctuality issues at the work place.
  • Unhappiness during the work-hours.
  • Missing deadlines, inconsistency, and inaccuracy at work
  • Short-temperateness, depressed, anxious, irritable and morose nature
  • Poor relationships, no friends
  • Poor home life and no social life

Digital Marketing: A job with great work-life balance

The debate on how to ensure a healthy work-life balance will never end. One can find various tips to smartly balance professional and personal life, however, only a few of them can actually work. There are only a few professions which ensure a happy, healthy and stress-free work-life. Interestingly, digital marketing is the most lucrative amongst them.

Digital marketing shall never be confused with traditional marketing. Digital or online marketing, is a proven, cost-effective marketing methodology, which doesn’t need any introduction today. Unlike the traditional marketing methodology, digital marketing ensures a high ROI percentage in very less time.

And when it comes to work-life balance, it is much better than traditional marketing methods. Any traditional marketing strategy will require in-depth study, research, market analysis, rigorous field-work and tough-time during its implementation. The same is required for any digital marketing strategy, but it isn’t as hectic and complex as with the traditional marketing strategies.

Key features of digital marketing:

  • Less hectic
  • Doesn’t require field work
  • High success in less time
  • Cost-efficient method of marketing
  • Quite easy, efficient and effective
  • High ROI

Digital Marketing Positions with High Work-Life Balance

A career in the digital marketing industry requires focus, dedication, zeal to succeed, enthusiasm and passion. Having these qualities will frame a golden career in this industry. Let’s have a close look at some of the digital marketing positions with high work-life balance satisfaction.

Search Engine Optimization (SEO) Manager

An SEO manager is responsible for building traffic to business websites from search engine platforms like Google, Bing, and Yahoo. They are also responsible for converting a prospect into a customer, and build a strong brand value for any business over the internet. In some organizations, they are also responsible for pay-per-click (PPC) advertising and search engine marketing (SEM).

Social Media Manager

A social media manager is responsible for developing brand development and promotional strategies on social media platforms, starting from Facebook to Snapchat. They are responsible for developing paid campaigns, interaction strategies, analyze results and make customizations accordingly. In some organizations, they also work closely with customer service departments to respond to customer queries on social media platforms.

Digital Marketing Manager

Digital marketing professionals are responsible for framing comprehensive online marketing strategies for any type of business organization, starting from a local business to Fortune 500 companies. They are responsible to create a plan for every digital marketing activity, including, online advertising, SEO, email marketing, mobile marketing, app marketing, social media and more.

Marketing Analysts

Digital marketing analysts are the people who are responsible for tracking the success of all digital marketing efforts and strategies. The utilize latest analytics tools, like Google Analytics and more. They are also responsible for conducting  market research and assist digital marketers with data-driven online marketing strategies.

Content Managers

Content managers are responsible for each and every content produced to be a part of the digital marketing strategy. This includes blogs, articles, web page content, PR, case studies, Whitepapers and more. They manage a team of content writers, photographers, videographers, graphic designers, and, editorial assistants. They are also responsible for developing content marketing strategies to promote and distribute business content.

There are many more positions in the digital marketing industry, which offer a healthy and satisfactory work-life balance. At the same time, there is a huge scope to make good amount of money in this profession. As a result, many young students and professionals are enrolling for digital marketing courses to build a strong career in the digital marketing industry. Enrolling for a digital marketing course is the smartest way to enter the digital marketing industry with required knowledge and dedicated skills.

Johnny Carson once said, “Never continue in a job you don’t enjoy. If you’re happy in what you’re doing, you’ll like yourself, you’ll have inner peace. And if you have that, along with physical health, you will have more success than you could possibly have imagined.”

Its your turn to make that wise decision!

Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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