“A Date with Digital Marketing”

DMIOA welcomes one and all to its one-of-its kind DATE.

Let’s have an adventurous and exciting date with Digital Marketing. Everyone today needs it for their business but for most people, it’s still a mystifying term.

Here on this date and the following sessions, we will find answers to all the unsolved puzzles related to SEO and Digital Marketing.

To begin with, let’s accept the fact that every business is looking up to digital marketing to amp up their branding, marketing and promotions with an objective to take their business to greater heights. And as a business owner, clients are always seeking values worth each penny spent on the marketing and promotion activities. But when it comes to measuring the output of digital marketing strategies, they are puzzled. It happens mainly due to two reasons- either lack of knowledge or too much information.

Digital Marketing Everything

Clients aren’t able to fathom the importance of numerous things that are part of digital marketing and their minds are filled with questions. This is one of the reasons many clients may dislike Facebook for business promotions, they may stop trusting their current agency and many such repercussions happen.

But businesses today can’t afford to abandon Digital Marketing, else they may have to bear irreversible consequences in the long run, keeping in mind the severe competition and other factors like:

  • Everything is mobile: Today your audiences are browsing via mobile devices. More than 50% of internet users are using mobile devices. Users may get frustrated and deviate towards your competitors if yours is not a responsive site.

  • Micro moments: Nowadays, shopping is more about the micro-moments- that fraction of second for impulsive buying decision. People are carrying their shops in their hands. The portability and accessibility to things anywhere and anytime has given rise to impulsive shopping. So it’s time that you operate non-stop through a 24/7 operational platform.

  • Everything through Apps: Browsing will soon become a passé as now people are going straight to the apps. If you are yet to build your business app, get it done at the earliest before competitors gain an edge over you.

  • IoT: Internet of Things will connect everyday objects through a network for a better centralized control on things and an easier life. IoT is the future. So make your move now to get hold on the things in the coming times.

It’s complicated. It’s moody. It’s mysterious. But Digital Marketing is the essence of the successful businesses in today’s time!

Today we introduced you to the beauty of digital marketing. And this date will continue to unfold the treasures of Digital Marketing in a series of weekly sessions. We will bring to you interesting case-studies based informative compilation that will answer all your questions, concerns and reservations related to digital marketing.

Keep watching this space as we will keep you posted with the updates.

We are going to cover the importance of investing in other digital marketing channels in our first blog on April 3, 2017. Don’t forget to check out the blog and explore the ever-changing practices of digital marketing!

Till then , you can subscribe to latest updates..

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Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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