SEO Game Changer in 2018: Voice Search

We are in an era where voice and machine communicate with each other. No need to press buttons and keys. With the explosion of digital world customer demand and expectations has increased. Being as a customer centric, innovative minds start developing new things which delight customers’ requirement. The ease of talking into a device instead of typing is revolutionizing online behavior. Using voice search and digital personal assistants is becoming second nature as they are integrated into products that we use regularly. It helps us get tasks done more quickly every day.

voice search, users voice search, dataresearch report on voice search

Voice activated technology is of 4 types –

  • Mobile Assistants
  • Browser Assistants
  • Virtual Assistants
  • Remote Assistants

 

Each technology has a different kind of capabilities and functionalities though they may overlap.

“Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine Watch

“40% of adults now use voice search once per day” according to Location World

“Cortana now has 133 million monthly users” according to Microsoft/Tech Radar

“In May 2016, 1 in 5 searches on an Android app in the USA were through speech” according to KPCB

“25% of 16-24s use voice searches on mobile” via Global Web Index

“41% of people using voice search have only started in the last 6 months” according to MindMeld

“60% of people using voice search have started in the last year” according to MindMeld

“11% of people using voice search started more than 3 years ago” according to MindMeld

19% of people use Siri at least daily. (HubSpot, 2015)

“9% of users said that they’ve used AI personal assistants like Siri or Cortana in the past day” according to AYTM

“45% of those who have used AI personal assistants said they’ve used Siri. 33% have used Google Now. 27% used Microsoft’s Cortana. 10% have used Amazon Echo or Alexa.” via AYTM

“1 in 5 online adults have used voice search on their mobile in the last month” via Global Web Index

“37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly.” (HubSpot, 2015)

“We estimate that 325.8 million people used voice control in the past month” according to Global Web Index (that’s almost 10% of the online population according to Internet Stats).

“We estimate that the retail giant (Amazon) has sold 5.1 million of the smart speakers in the U.S since it launched in 2014” according to CIRP via Geekwire.

“25% of searches on Windows 10 taskbar are voice. On desktop!” according to Purna Virji

“Only 11% of respondents who already own an Amazon Alexa or Google Home device will also buy a competing device.” via Voicelabs.

“Application growth for Amazon Alexa has been impressive – over 500% in the second half of 2016″ according to Voicelabs.

“Evercore estimates 500,000 Google Home units shipped in 2016” via Bloomberg

“65 percent of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker.” via Geomarketing.com

“42 percent say voice-activated devices have quickly become “essential” to their lives. via Geomarketing.com

“The Echo Dot was the best-selling product on all of Amazon in the 2018 holiday season” via Techcrunch

“1 in 2 use voice technology on their smartphone, 1 in 3 voice technology users use voice technology daily.” via ComScore

“47% expect their voice technology used to increase” via ComScore

” The number of households in the US with smart speakers has grown 49% in the last 5 months (Jun-Nov 2017)” via ComScore

“Amazon and Google account for 94% of all smart speakers in use” via Strategy Analytics

“Google Home has roughly a 25 percent share of the US smart speaker market.” via Search Engine Land

“56% of online grocery shoppers use or plan to use voice controlled smart assistant/speaker” via the Global Web Index

“52% of people keep their voice activated speaker in their common room (e.g. family or living room), 25% in the bedroom and 22% in their kitchen” via Think with Google

“72% of people who own a voice-activated speaker say their devices are often used as part of their daily routine.” via Think with Google

“41% say using their voice-activated speaker is like talking to a friend or another person.” via Think with Google

 

Earlier Google spider visits your page for the purpose of optimization  and check your keywords appeared in your

a)URL   siri voice search options

b)Title Tag

c)Description Tag

d)Image ALT text

e)H1 Tag.

But today, for ranking with “content” next most important thing is “context” on which Google looks at more.

Most of you aware about LSI or Latent Semantic Indexing, LSI may understand as the term used to determine the correlation between terms & concept which content consists. To rank for voice search or any other search we have to use LSI as a part of our technique.

You can get more information on voice search by watching DMIOA YouTube video . Subscribe DMIOA channel and get regular updates. Visit www.dmioa.com a global Digital Marketing Training Institute for latest digital marketing updates, Certifications and upcoming webinars.

Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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