“Asking for Reviews and Testimonials Is So Tedious. No one Complains. Why Bother?”

Online Reputation
Businesses (especially the small ones) do not care about the reviews they receive online for their products and services till they are receiving them (mostly) in good favor. This is clear with the fact that only 36% small businesses are investing in review marketing. Their tendency to ignore the few negative reviews, thinking that they are potentially not so damaging, are later proven to be the first and the deepest scratch given to their online business reputation. Why Reviews and Testimonials Matter Business owners often fail to understand the role that reviews and testimonials play in...