8 Tips to Remove Silos and Integrate Your Digital Marketing

If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set in a particular field. You may find a separate social media team, SEO team, PR team and a customer retention team. The IT and the sales team are also separate from marketing. According to a study, 65% of marketers confessed to be operating in silos. Operating in silos gives your customer a bad experience, and creates confusion and doubt. It also wastes their time and money. These silos can affect yo...
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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you a position amongst the most successful digital marketers across the globe. Success as defined, is a combination of hard-work, experimental multi-tasking, and great analytical skills frames in the digital marketing industry. So if you think that ...
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