Understanding Buyer Personas: A Detailed Video Guide to Create One

Understanding buyer personas
Understanding your target users' or buyers' persona isn't just about knowing about their needs and wants, but also about accompanying them at a very psychological level in their journey of finding the right product or service that could be able to satisfy them by solving one or some of their problems related to anything, like cooking, eating, sleeping, working, traveling, or anything. This helps a business owner determine where to focus their time, guide product development, and allow for alignment across the organization. What Is a Buyer Persona? A buyer persona is nothing but a semi-fic...
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6 Steps to ‘Find’ Online Influencers for Your Brand

Steps to 'Find' Online Influencers for Your Brand
Finding an influencer for your brand is like finding an angel that will take your brand in front of a large base of audience over whom he/she/they, or it has a powerful influence. And by the term 'finding', we don't just mean having identified the influencer, but also reaching to them, engaging with them, pitching them with our ideas and content, and lastly, retaining them like a 'trust figure' for your brand. This activity of finding, engaging, and pitching an influencer for a brand, also called influencer outreach, falls under the ambit of influencer marketing, which is a subset of digit...
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What Is the Use of Blogging, It’s Passé. Let’s Focus on Social Media Instead

blogging and social media
Blogging, social media, and search engine; that's the trinity in unity which gives your business marketing an edge over others. If your marketing strategy lacks in any of these, it will soon be remembered as a failed strategy. Remember that your blog is that magical content which drives the interest of the users. The search engine is a place where people go to find something related to their interest. And the social media is a place where you track the right audience with the same interest drive that resides in your content, the blog. So, that's the trinity in unity! They simply can't work alo...
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Digital Marketing: What, Why and How to segment your target market

How to segment your target market
  What is a "Target Market"? A target market is the group of people to whom you want to sell your product or services. You design your offerings based on the nature of your target market . Many marketers want everyone to be their customer or their business partner. This may not prove fruitful always. Instead, you may bankrupt yourself if you try to build your business this way. You should only target the people who already (or potentially) have the need for the products, services, or business opportunity you are offering as well as the means and opportunity to make purchase...
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Facebook Advertising Checklist: Tried and Tested Tricks

Facebook advertising can be very beneficial, if used correctly. Many businesses find it a tempting as well as a challenging tool. If used wrongly, one can endup blowing a fortune for absolutely nothing. Here is a tried and tested checklist for digital marketing professionals who want to reap best results from FB ads for their clients. Define Your GoalClearly define your goal before starting off with your campaign. For instance, if you are want to increase online sales, it’s best to focus on conversions rather that opting for page likes. On the other hand, if you majorly aim at buildi...
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Digital Talent: The War Is On

Digital Talent: The War Is On
According to a survey, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these warning signs. Only 46% of organizations want to invest in digital skills and only 4% have aligned their digital strategy with training. This is very surprising, as you need skills and expertise to succeed in the digital marketing field. Organizations should reassess their p...
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Is App Marketing The Future Of Digital Marketing?

  According to techopedia, Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The key objectives of digital marketing are to promote a brand, build preference and convert leads into customers. The list doesn’t end here, it also aims towards building, strengthening and retaining profitable customer relationships. App Marketing Trends in 2016 2016 will witness a better and more standardized deep linking infrastructure, translating into a truly intuitive user flow, with deep links conn...
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Digital marketing to create 1.5 lakh jobs by 2016: Experts

NEW DELHI: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts. India is emerging as a digital outsourcing hub for diverse services including online advertising, social media and website design, they said. "With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016," Manipal Global Education Services executive president V Sivaramakrishnan said. Going by es...
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