What is Retargeting And How It Helps In Increasing Conversion?

It must be tiring for you to see people leaving your website without taking any form of desired action such as buying your stuff, or simply signing up for your website. The fact of the matter is, you're losing about 98 out of every 100 people who visit your website. This calls for a targeted approach to bring those potential buyers back to your site and get them to take some form of desired action. That's where retargeting enters the scene. What is Retargeting? Retargeting, as described by AdRoll, converts window-shoppers into buyers. It helps in tracking those 98 out of every 100 potent...
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