Digital Marketing Jobs and Career Prospects

career in Digital marketing
What is the scope of digital marketing? Are companies hiring? What are the job prospects in digital marketing? What types of job positions are there in Digital Marketing? What will be my job profile? What is the salary structure of a digital marketer? Do I have to be an engineer or MBA to become a good digital marketer? Lets discuss each of these questions in detail. The scope of digital marketing Globally, about 60% businesses use some form of digital marketing. According to my estimation, in India at least 18% of marketing budget of businesses is invested in online ...

8 Tips to Remove Silos and Integrate Your Digital Marketing

If your marketing team is divided in some way-either by product, channel, historical structure, or function- it is organized in silos. There are organizational silos to develop a skill-set in a particular field. You may find a separate social media team, SEO team, PR team and a customer retention team. The IT and the sales team are also separate from marketing. According to a study, 65% of marketers confessed to be operating in silos. Operating in silos gives your customer a bad experience, and creates confusion and doubt. It also wastes their time and money. These silos can affect yo...

Digital Marketing: A Lucrative Career With the Best Work-Life Balance

In today’s demanding work culture, maintaining a healthy work-life balance is a tough challenge for all employees. With the ever-changing business trends, increasing competition and shrinking profits, employees face strong pressure in their daily work-life. They need to ensure that every minute spent on their work station is productive and profitable for their organization. As a result, many employees face a tough time in balancing their professional career, good health, and happy family life together. Steve Jobs once said, “Your work is going to fill a large part of your life, and the ...