The 2016 social media image sizes cheat sheet

The 2016 social media image sizes cheat sheet

  1. Facebook Image Sizes:

    • Profile Image:

      The profile photo can be 180 pixels wide by 180 pixels high but it will appear on Facebook as 160 pixels wide by 160 pixels high. If your picture does not fit the size, you will have to crop the image. Photo at the thumbnail will appear in 32 pixels wide by 32 pixels high.

    • Cover Photo:

      The cover photo appears as 828 pixels wide by 315 pixels high. If the dimension of the picture is smaller, it will be stretched. The minimum size for this section is 399 pixels wide by 150 pixels high. A few parts of your cover photo will be by your profile photo, category, name and interaction button. For best results, you can upload RJB.JPG files less than 100 kb. If the images contain a logo or text, a PNG file would be a better option.

    • Shared Images:

      The images under this category should have a dimension of 1200 pixels wide and 630 pixels high. The image will appear in newsfeeds with a maximum width of 470 pixels. It appears on the page as a maximum width of 504 pixels.

    • Shared Link:

      The photo in Shared Link appears as 1200 pixels wide by 627 pixels high. The minimum dimension for a square photograph in feed is 154X154 and 116X116 on page. The minimum dimension for a rectangular photo is 470X246 in feed and 484X252 on page.

    • Highlighted Image:

      The highlighted image appears as 1200 pixels wide by 717 pixels high. The image will appear on your page at 843 pixels wide by 504 pixels high. It is recommended to choose high resolution for a better quality.

  2. LinkedIn Image Sizes:

  3. Background Image:

    The image appears as 1000 pixels wide by 425 pixels high and 4000 pixels wide by 4000 pixels high. The maximum size allowed is 4 MB. Some popular formats for the pictures are JPG, PNG or GIF. LinkedIn is a new platform for building your personal profile. If you manage the space well, it will look great.

    Profile Image:

    The image appears as 400 pixels wide by 400 pixels high and 20,000X20,000 pixels. Minimum dimension allowed is 200X200 pixels. The maximum file size is 10 MB. The acceptable formats are JPG, GIF and PNG.

    Standard Logo:

    The image appears as 100 pixels wide by 60 pixels high. The maximum size of the image allowed is 2 MB. The acceptable formats are JPG, GIF and PNG. It is one of the two logos you upload on LinkedIn. This image also appears in the “companies you want to follow”.

    Career Cover Photo:

    The image appears as 974 pixels wide by 300 pixels high. The maximum size of the image allowed is 2 MB. The acceptable formats are JPG, GIF and PNG. There is a banner on the top of this page which is bigger than any of other images.

    Banner Image:

    The image appears as 646 pixels wide by 220 pixels high. The maximum size of the image allowed is 2 MB. The acceptable formats are JPG, GIF and PNG. It is one of the latest features on LinkedIn. It is visible to users when they visit your brand homepage. This picture is located on your home page. It is very much possible that the user is looking for your products.

    Square Logo:

    The image appears as 50 pixels wide by 50 pixels high. The maximum size of the image allowed is 2 MB. The acceptable formats are JPG, GIF and PNG. This photo appears when someone searches for your company.

  4. YouTube Image Size:

  5. Channel Cover Photo:

    The image appears as 2560 pixels wide by 1440 pixels high. There are various platforms which can help a user stream the YouTube videos. It would be helpful for your brands to have a photo optimized for each one.
    The display sizes for different platforms are:
    Mobile: 1546X423
    Tablet: 1546X423
    Desktop: 2560X423
    TV: 2560X1440

    Video Uploads:

    The image appears as 1280 pixels wide by 760 pixels high. The aspect ratio for the video must be 16:9. To be qualified as a full HD the dimension must be 1280X720 pixels.

  6. Instagram Image Size:

  7. Profile Image:

    The image appears as 110 pixels wide by 110 pixels high. It appears on your home page with these dimensions. For a square photo it is important to maintain an aspect ratio of 1:1.

    Photo Thumbnails:

    These thumbnails appear on your home page as 161 pixels wide by 161 pixels high. It is very important that an aspect ratio of 1:1 is maintained.

    Photo Size:

    The image size of Instagram has been increased to 1080X1080 pixels or it appears as 1080 pixels wide by 1080 pixels high. These pictures are then scaled down by Instagram and appear as 612 pixels wide by 612 pixels high. The picture appears in feed as 510 pixels wide by 510 pixels high. The large featured header images appears as 409 pixels wide by 409 pixels high and the small featured header images appears as 204 pixels wide by 204 pixels high.

  8. Twitter Image Size:

  9. Header Photo:

    The header photo appears as 1500 pixels wide by 500 pixels high. The maximum size of the image allowed is 10 MB. The acceptable formats are JPG, GIF and PNG. It is also known as cover photo. Some part of it will be covered by the profile photo and the acceptable picture formats are for better quality.

    Profile Photo:

    The profile photo appears ahead of header photo as 400 pixels wide by 400 pixels high which is then displayed by Twitter as 200 pixels wide by 200 pixels high. It is a square image which covers some part of header or cover photo. The acceptable formats are JPG, GIF and PNG and their maximum size should be 100 KB. These formats give the profile picture a better quality.

    In-Stream Photo:

    The In-Stream photo appears as appears as 440 pixels wide by 220 pixels high. It can be expanded up to 1024 pixels wide by 512 pixels high. It appears in stream collapsed at 506 pixels wide by 253 pixels high. For photos, maximum size allowed is 5 MB and for animated GIF images it is 3 MB. You can include some eye catchy graphics to show people what you have shared.

  10. Pinterest Image Size:

  11. Profile Image:

    It appears as 165 pixels wide by 165 pixels high. Pinterest then displays them as 32 pixels wide by 32 pixels high. The maximum size allowed for the files should not be more than 10 MB. It is advisable to use your dealership logo. It is a great way to showcase your brand consistency on your social profile.

    Board Display:

    It appears as 222 pixels wide by 150 pixels high for the larger thumbnail and 55 pixels wide by 55 pixels high for smaller thumbnail. Creating a board is very important in Pinterest and make sure you use an image that fits the criteria perfectly. Select an image which is relevant to the board and appealing to the audience.

    Pin Sizes:

    The maximum width of the Pin is 236 pixels. It appears as 236 pixels on page as well as board. The maximum width allowed for an expanded PIN is 600 pixels.

  12. Tumblr Image Size:

  13. Profile Image:

    It appears as 128 pixels wide by 128 pixels high. You can use JPG, BMP, PNG and GIF for the better quality. The image will appear next to your post within a follower’s feed. Whenever someone visits your page it appears as a button next to follow you on Tumblr. Whatever theme you choose appears with the chosen picture. Choose a picture that suits your brand and page layout.

    Image Posts:

    It appears as 500 pixels wide by 750 pixels high. The dash images appear as 1280 pixels wide by 1920 pixels high. It shows in feeds as 500 pixels wide by 750 pixels high. The maximum size limit for the image is 10 MB. Animated GIF images should be within 1 MB and maximum at 500 pixels.

  14. Google Plus Image Size:

  15. Profile Image:

    It appears as 250 pixels wide by 250 pixels high. The minimum dimensions allowed are 120 pixels wide by 120 pixels high. It is very much possible to upload a photo of 20 MB size with a dimension of 5200X5300 pixels. The square photo uploaded by you appears on your page as circle.

    Cover Image:

    The cover image is the one which appears behind your profile image. It appears in the dimensions of 1080 pixels wide by 608 pixels high. Minimum and maximum dimensions allowed are – 480X270 pixels and 2120X1192 pixels. It is the biggest photo on Google+ so select your photo wisely considering beliefs and the brand value of your company.

    Shared Image:

    The dimension for the larger picture is 197 pixels wide by 373 pixels high and for the shared link it is 150 pixels wide by 150 pixels high. Minimum width allowed is 497 pixels. Maximum upload dimension is 2048X2048 pixels.

Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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