How to Become a Digital Marketer? Here’s Everything You Need to Know

how to become a digital marketer
Want to become a digital marketer? Being able to learn a diversity of skills coming from different verticals of marketing, analytical thinking, content creation to social media optimization could be a challenging road to ride on. But, with the right approach and structured information, you can enjoy the learning path so much! (more…)
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Top 4 Ways Digital Marketers Can Beat Competition Amidst Increasing Automation

marketing automation
The role of automation solutions, like artificial intelligence (AI) and machine learning, is increasingly expanding in marketing. 49% of the companies are already using marketing automation technologies to improve their targeting capabilities and operating efficiency. This has led to a looming fear among some digital marketers that the machines can take over their job. (more…)
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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

land a digital marketing job
Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you a position amongst the most successful digital marketers across the globe. Success, as defined, is a combination of hard-work, experimental multi-tasking, and great analytical skills frames in the digital marketing industry. So if you think ...
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Pro Tips To Become Google Analytics Certified (GAIQ)

become google analytics certified
Do you want to know how to run a successful and profitable business website? Well, you need to know both running an interactive website and Google Analytics concurrently. It is normal to know about business and website but what is Google Analytics? Why it is required? (more…)
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How User Behavior is Changing on the Internet

user behavior
There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. According to a survey by AddThis, more people prefer mobile phones over desktop computers to search for different things online. This change is due to the mobile revolution and Google’s move to make the websites responsive and mobile friendly. (more…)
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The Digital Talent Gap: 90% of Organizations Lack Digital Expertise

the digital talent gap
According to a survey by Capgemini Consulting, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these warning signs. Only 46% of organizations want to invest in digital skills and only 4% have aligned their digital strategy with training. This is very surprising, as you need skills and expertise to succeed in the digital marketing field. Organizat...
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Digital Marketing Jobs and Career Prospects for 2018

digital marketing jobs prospects
There are plenty of questions, misgivings, and myths surrounding jobs in the digital marketing field. Most of these questions and misgivings arise because digital marketing is still an evolving and unorganized sector. As a leader in training in digital marketing, DMIOA responds to over 60 questions each day from students. And unsurprisingly, the topmost FAQs are: (more…)
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6 Key Takeaways from Google Marketing Innovations Keynote

6 Key Takeaways from Google Marketing Innovation Keynote
As digital marketers, we all are hugely dependent on Google and its products. So any Google event attracts our attention. Today, we are covering the Google Marketing Innovations Keynote, an annual event held for the last 5 years. It was held on July 10, 2018 at San Jose, California. We all recently received information that Google AdWords would now be Google Ads. Well, it was not a cosmetic move. (more…)
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Top 6 Digital Marketing Bloggers in India You Must Follow

top digital marketing bloggers in India
With an increasing shift of advertising spend towards digital media, job prospects for digital marketing professionals are going to remain high. However, because of the ever-changing technological landscape and the parallel shift in user behavior, digital marketers will need to be buckled up with the required skills and knowledge to grab the right opportunity at the right time. One way to keep up with the latest marketing trends and techniques is to follow the experts like top digital marketing bloggers in India. Better if those experts know the local market from inside out. (more&helli...
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Work From Home Digital Marketing Career Options You Can Consider

digital marketing career options
Being physically available all the time is losing its luster because human and its mental strength is virtually existent everywhere. The rise of technology and people’s resourcefulness have contributed towards the off-site work culture. Most of the business houses now allow their workers to work from home or anywhere else, at any time to get the highest productivity through corporate inclusivity. This is one of the reasons behind the rise in popularity of work from home digital marketing career options. (more…)
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